When you set a man up to win, it doesn’t mean that you lose. On the contrary. When you can increase a man’s sense of his manhood (and I’m not just talking about sex here) (but that too), his self‐esteem blossoms, he feels empowered, and better able to get the ‘win’. Men have binary brains: every situation is either a win or a lose. It’s not wrong. It’s just one of the ways that men are not women.